Myntra Careers 2023

We are seeking a passionate and experienced Marketing Technologist to join our team and play a pivotal role in driving our marketing automation initiatives. As a Marketing Technologist, you will be responsible for implementing and managing marketing automation tools and processes to streamline our marketing operations, enhance customer engagement, and boost campaign performance. You will work closely with our marketing team to identify opportunities for automation, develop and execute marketing automation strategies, and analyze data to measure the effectiveness of our efforts.

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Responsibilities:

• Implement and manage marketing automation tools and processes, including email marketing, lead nurturing, and marketing analytics
• Develop and execute marketing automation strategies to streamline marketing operations, enhance customer engagement, and boost campaign performance
• Identify opportunities for automation across the marketing lifecycle
• Collaborate with the marketing team to integrate marketing automation with other marketing initiatives
• Analyze marketing data to measure the effectiveness of marketing automation campaigns and initiatives
• Stay up-to-date on the latest marketing automation trends and technologies

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Skills and Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field
• 3+ years of experience in marketing automation, with a strong understanding of marketing automation tools and processes
• Proven experience in developing and executing marketing automation strategies
• Excellent analytical and problem-solving skills
• Strong communication and collaboration skills
• Proficient in marketing automation tools, such as Salesforce Marketing Cloud, HubSpot, or Marketo
• Experience with marketing analytics and reporting tools, such as Google Analytics